Blue Flower

Digital technologies such as tablets, smart phones, apps, social networks and wearable computing devices are already in use in many domains so diverse as education, corporate training, organizational behavior, informal learning applications, urban planning, tourism, software development and self-quantification – but rarely with the benefit of any empirical support from behavioral science.


As people all over the world are re-designing their cultures by adopting digital technologies, they normally do not have any scientific understanding of how the physical, social and now increasingly digital environment impacts their behavior.

anticipates the enormous commercial and social potential of emerging Human-Computer-Interaction (HCI) applications based on behavioral principles. It provides R&D, design, implementation and evaluation for behavior change projects by interlocking digital technologies with the science of behavior. Obviously, this website represents work in progress and will roll out in the course of 2015.